Brand Resources

The Blocknet brand is about creating a message of professionalism and unity that represents the blockchains, markets, and communities that are connected through Blocknet.

Please see our Brand Guidelines to understand our brand mission.


The primary color of the Blocknet brand is dark blue.

Gradients are purposefully utilized to add depth, energy and additional meaning in limited applications.

Dark Blue
  • #051937
  • R5 G25 B55
  • C98 M85 Y46 K60
  • PMS 2965
    Overlay Blue
    • #133049
    • R19 G48 B73
    • C95 M77 Y45 K43
    • PMS 7694
      • #989696
      • R152 G150 B150
      • C10 M10 Y10 K38
      • PMS 422
        • #00C9FF
        • R0 G201 B222
        • C65 M0 Y0 K0
        • PMS 311
        • #4BF5C6
        • R75 G245 B189
        • C50 M0 Y38 K0
        • PMS 332
        • #00F4C5
        • R0 G244 B197
        • C76 M0 Y46 K0
          • #FF7F71
          • R255 G127 B113
          • C0 M69 Y50 K0
            Light Blue
            • #00C6FD
            • R0 G198 B253
            • C76 M0 Y0 K0
              • #005ee1
              • R0 G94 B225
              • C84 M65 Y0 K0


                The choice of typography is used to create a clean and easy to read visual experience.

                Open Sans Regular
                Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
                Download from Google Fonts


                These structured patterns are examples of how the Blocknet brand can visually come to life and tell a story.

                By activating and deactivating parts of the pattern, the Blocknet brand can bring additional energy and movement to communications.


                The purpose of these guidelines is to ensure that the Blocknet identity is clearly and consistently expressed across every communication channel.

                Consistent and correct usage of our identity in all applications will drive brand recognition and help to elevate brand preference.

                Download Blocknet

                Wallet (4.3.1)
                Block DX (1.8.0)

                Setup Guides